With the dawning of the digital age, there was an eerie feeling floating around that tangible marketing like direct mail would go the way of the dinosaur. But the opposite effect may be taking place. In a world of screens there seems to be more desire for tangibility perhaps because it’s a refreshing break from digital marketing bombardment.

Quick test: Imagine yourself clicking on a digital marketing e-mail or ad. Does the thought give you any warm fuzzies?

Now imagine receiving a personalized letter by direct mail appealing for you participation.

A glossy, colorful postcard personally inviting you to an upcoming event.

A sample trial of a product you’ve been interested to try.

There is a ton of data out there to support the effectiveness of direct mail, but there are a few stats you may find surprising.

Direct mail continues to be a marketing force to be reckoned with!

Oh, you thought the internet was the 21st century answer to modern marketing?

An understandable assumption. EXCEPT that for several key reasons, customers don’t respond to it as well as they do with direct mail. Furthermore, if you’re not getting the online response you’d hoped for, direct mail marketing can actually help boost your clicks!

Consumers Who Receive Direct Mail Tend to Take Action Online That They May Not Have Otherwise.

As It Turns Out, the Millenial Response to Direct Mail is nothing short of fantastic.

And what about cracking into the Millenial market? According to the US Census Bureau, Millenials make up about 35% (yes, that’s over a THIRD) of the American labor force, meaning their importance should absolutely NOT be overlooked when planning your marketing strategy.

But would Millenials really respond to a piece of direct mail when they’re bombarded with so much tech-based marketing every day?

You betcha.

And perhaps they’re more likely to respond to direct mail for the very reason that in a world of screens and flashes of intangible information, there’s something really unique about receiving a personal, real piece of mail. Who wouldn’t love flipping through the mail—something that they can touch and feel—and seeing a special offer just for them?

That sentiment is backed up all across consumer demographics—

It makes us feel warm and fuzzy about what we do when we think about all the people our bulk mailings will reach!

A multi-pronged approach is absolutely the best way to go when planning your marketing strategy. So by all means, leave no rock unturned—and certainly don’t underestimate the effectiveness of direct mail!

When you need a partner to get that bulk mailing, order fulfillment, or postcard offer out to your eager audience, call on CITYMAIL USA to handle your campaign from start to finish!