Disadvantages of P.O. Boxes
When sending direct mail to potential customers, you must analyze each and every part of your mailing. The envelope needs to be just right, as well as your ad copy and the positioning of the address. One item that is often overlooked in the direct mail industry is the return address. Many businesses list PO Boxes as their return address on direct mail. While this may be fine when sending mail to current customers, it is generally frowned upon when sending mail to potential customers. Typically, if a potential customer examines your direct mail piece and sees a PO Box which he or she does not recognize, they will quickly discard your direct mail. However, if you list a physical street address, or even an office suite, potential customers are much more likely to open your direct mail.
If you are interested in launching a direct mail campaign, feel free to give the experts at City Mail a call, today. They can guide you through the entire direct mail process and give you advice on items such as not using PO boxes when sending out mail. City Mail has been providing direct mail services for several years and is able to help you with all of the tips and tricks which will lead to a much more lucrative direct mail campaign. City Mail can be reached at 617-561-0880, or online at www.citymailusa.com.
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