Jack's Special Delivery

Message From The President

It's funny how what goes around comes around. From the days in the early 1960's when Max Stein first realized that the newly minted USPS Zip code system provided a means for precise demographic targeting - right up to today, when the Internet has changed everything, direct mail still provides proven value for your marketing dollars.

Recent research is showing more and more organizations are turning to direct mail, or doing more of it, for all sorts of reasons. Sellers of consumer services and retail products like it because of the fragmentation of radio and television and the diminishing impact of broadcast advertising.

Nonprofit mailers continue to benefit from direct mail's ability to retain members, prospect for new ones, and get great response on donor appeals.

And as things change, the more they remain the same. Sponsors of Internet Webcasts and Webinars are finding they can build increased attendance by mailing selected recipients as part of pre-event promotion.

CITYMAIL has responded by creating a low cost, high efficiency organization designed to meet all your direct mailing and fulfillment needs. Why not spend some time on our Website learning more about our capabilities, or give me a call today to learn more?

Our offices and production facility are immediately available at 617-561-0880.

More questions? jack@citymailusa.com

Jack Zaccardi

See more money-saving direct mail tips in our archives.