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Jack's top ten direct mail tips:
These mistakes can turn your mailing into a disaster. Be smart,
and mail like a pro!
The ratio rule:
Meet the Post Office's ratio rule for the height
and width of your envelope or postcard, and you’ll enjoy
all those great, money saving discounts. But if you break that
ratio, you'll get hit with a hefty surcharge!
To bulk or not to bulk — mail,
that is: With so many ways of communicating with customers
and prospects, deciding when to use direct mail can be confusing.
Use these simple guidelines...
Design success into your next
mailing: “We
just OK’d the proofs for our new promotional package and
it’s on press right now. You’re going to love the
way it looks!” These words strike fear deeply into
the heart of a mailing specialist because...
Postcards from the edge: When is a postcard the same as a letter in the eyes of the Post Office? Not knowing the difference can cost you big bucks...
Nonprofit mailing prices: Years ago I priced a huge mailing for a new client. "We're a non-profit," our client said, but they had forgotten a small detail: They had not submitted the proper paperwork to postal authorities! The result...
Organizations increasingly use direct mail because of its power to persuade...
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Jack's Special Delivery - Money Saving Tips
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