Increase Student Enrollment With Targeted Direct Mail Marketing: A Visual Explanation

Here at CITYMAIL we work with schools across the country who tend to share a similar goal: How Do I Effectively Increase Enrollment At My Institution?

In this short clip, Guy and Jack from the CITYMAIL Team explain a simple (yet effective) method of increasing enrollment and the powerful use of full-color postcards to spark interest and generate buzz for potential students:

Direct Mail Marketing Makes It Easy To Connect And Retain

With such a vast range of educational options out there the competition has become quite daunting for Principals and Directors trying to increase foot traffic. Bringing parents, students, teachers and alumni together is crucial for a school’s profile and direct mail marketing has proven effective when it comes to connecting the dots.

Obtaining A Database

Targeted direct mail allows you to narrow down your audience and get your message into the hands of those that matter: The parents and the potential students. Our data and list capabilities make it super easy and affordable to target the demographics that make the most sense. Whether you are searching by age, gender or household income; we can break down counts by zip-codes, or a radius, to ensure you are targeting the area that makes most sense.

A well-polished database is essential to any successful direct mail campaign and that’s a solid foundation to start on. Looking for more information on targeted direct mailing lists? Click here to learn more or contact us directly for a verbal breakdown.

Design And Print

Next up is the actual design and print of your marketing mail piece. Our in-house creative team has the ability to design a clear, concise and eye-catching piece of printed matter that will not get overlooked. A unique, creative approach and a solid call-to-action message is what will separate you from the competition. Using items like high quality imagery and intriguing copy will help your school’s brand stand.

Once the design is approved it will head to one of our many commercial printing presses where it will be printed, coated, cut and prepped for ink jetting and mailing. One of our team members can go over all options when it comes to paper stock and finishing options. You can learn more about the printing process and FAQ’s here.

Mailing And Postage

Once the cards are printed we process all data and sort your list for the lowest possible postage available. Whether your direct mail campaign is going out Standard Mail, First Class Mail or Non Profit Mail we will CASS Certify your database and apply an Intelligent Mail Barcode unique to each piece that is processed to speed up delivery and bring your postage costs down to the bare minimum.

There are always a few ways to approach a mailing. It is our job to do it the smartest way possibly saving you money while also speeding up the mailing process in return.

Each card or letter will be processed through one of our Inkjet Systems and addressed in zip-code order. This is called CASS (Coding Accuracy Support System) Certification. They will then be placed in trays, tagged and delivered to the United States Postal Service. At this point the mailing is complete and recipients will begin receiving the mail piece based on the method in which it was sent.

Pat yourself on the back: You just handled your first Increase Enrollment Targeted Direct Mail Campaign!

Postage Note For Non Profit Organizations

Did you know that if your school qualifies as a Non Profit you can benefit from extremely discounted postage rates through the USPS. In fact, your school or facility can receive the LOWEST postage rate available through the USPS. Though it must be noted that even if your NPO is a Certified 501c3 Organization it is crucial to register with the United States Postal Service to receive these heavily discounted rate. This can slash postage costs by almost 50% when it comes to your direct mail campaign.

“Though it must be noted that even if your NPO is a Certified 501c3 Organization it is crucial to register with the United States Postal Service to receive these heavily discounted rate…”

Not sure how to register? We can assist. CITYMAIL has been assisting Non Profit Organizations register with the USPS for discounted postage rate for decades. The process is simple and only requires some forms to be filled out with additional paperwork submitted to your local BMEU (Business Mail Entry Unit). You can begin the process by completing this form on our Resources page.

Only submitted the process moves along rather swiftly (roughly 1-2 weeks) and from there on out your Organization will receive discounted postage rates for all future mailings.

Keep In Mind: You DO NOT need to obtain a Non Profit Postage Indicia - this would be an additional yearly fee. Once registered you are locked in and can use any mail house’s permit indicia to mail Non Profit.

Increase Enrollment Today With CITYMAIL USA

Schools, Universities, Organizations and Educational Programs use an array of marketing tactics to increase enrollment on a seasonal basis. Whether it be digital or print related; covering all bases are crucial to exposure and brand awareness.

Direct Mail Marketing exists today for a reason: It has the ability to target a specific audience. Social Media is clearly a powerful tool but the act of “scrolling” and surplus of content it is very easy for things to get lost in the digital shuffle. This is what separates a tangible piece of direct mail from a Facebook or Instagram Ad.

Simply put: A well designed and printed mail piece with a strategic call to action message will generate interest among your desired students and parents. Let CITYMAIL USA Increase Enrollment today with our turnkey approach to direct mail marketing.

Mail It Faster, Mail It For Less: Mail It With CITYMAIL USA.