Frequently Asked Questions About Direct Mail

Bulk or first class?

The answer might surprise you, and save you money, too. By understanding your objectives, we can match the right methods and resources to your project while ensuring timely handling and delivery at the right price.

What and how to mail?

Direct mail wisdom says the success of any package hinges on only two factors: the quality of the list across which you mail and the power of the offer which you make to your audience.

Does that mean you need a teaser on your carrier envelope? You bet! Do you need a 'killer' letter with a clear headline, carefully planned selling proposition and powerful 'closer?' Absolutely, and add color, special features and all the other arts of direct marketing to get a superior result.

There's another saying in the book of direct mail wisdom: Every mailing is a test. That means keeping track of package content, drop dates, response rates and mailing lists. Let us help you plan a 'split' mailing to test your offer or list. Either way you'll benefit.

When to mail?

Seasonality is a definite factor in mailing. Over the years we've found not-for-profit appeals loose their effectiveness in the summer (vacations are an obvious factor), while appeals work best in November, prior to Thanksgiving. (You're beating the Christmas rush!) Third class mailings of all sorts take careful planning, so as to avoid holiday and mass merchandiser mailings.

Commercial mailing 'drop dates' can hinge on a host of factors, but if you need to be date certain, first class is often the only (and expensive) way to go without a long lead time. What to mail, when and in what postal class are all questions we can help you answer. Call now to avoid the costly, time consuming mistakes that can cripple even the most imaginative plans.

What's the best way to mail an invitation?

Often as a two-part program, with a "Save the date" postcard "leading" a more formal invitation package, including response card and envelope. In a world where all of us are subjected to a blizzard of invitations to special events, seminars and even award ceremonies, the attractiveness of your invitation is another factor to which you'll want to give serious consideration.